Leigh Brown: Crazy Shit In Real Estate Podcast

Podcast: Crazy Sh*t In Real Estate TM

Crazy Shit In Real Estate

Summary:

Is your open house sign-in sheet information safe? Ron Schurr, a software guy turned REALTOR®, saw that it definitely wasn’t – especially when written down with pen and paper. He learned that traditional sign-in sheets risked being captured by rogue agents and technologically captured lists risked information being shared and profiled without the consent of the consumer. Ron saw that the real estate industry desperately needed a solution to sketchy sign-in sheets so he created it! Listen in to learn about OHGuests and why it’s critical to ask where all that personal information is going. 


Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com


Time Stamped Show Notes:

  • 01:00 – Introducing Ron; he previously worked in software sales and got into real estate in 2000
  • 02:30 – 60,000 agents came in at the same time, they were taught not to trust each other at that time
  • 03:35 – On distrust in the industry
  • 03:55 – A leader told new agents not to trust each other, which probably perpetuated competition and distrust that didn’t need to be there in the first place
  • 04:45 – An old colleague of Ron’s took one of his clients; they had to backtrack and prove he had first contact at a time before cell phones
  • 05:50 – Technology over paper
  • 06:25 – Why people don’t sign in at an open house: Agents don’t ask, consumers don’t want nosey neighbors, there are looky-loo’s, and there are rogue agents
  • 10:00 – The benefits of digital signing
  • 10:05 – There are digital platforms that capture sign-ins without risking and sharing the consumers information
  • 10:45 – There’s a gray area when it comes to collecting consumer data and there are negatives and positives to the consumer when they release their information 
  • 14:30 – Open house concerns
  • 15:10 – Men can also be targeted; be aware and safe
  • 15:55 – Ron’s software: OHGuests
  • 16:08 – It is the most powerful open house management platform and they’re the first to market with a safety feature that allows the agents to alert people if they feel at-risk
  • 16:40 – They have many security features and other beneficial tools


3 Key Points

  1. Hold yourself and others accountable. 
  2. Go digital but be respectful with consumer data.
  3. Sign ins are important at open houses – but always ask how the information is being used.


Credits

Crazy Sh*t In Real Estate #182: Ron Schurr

Aired on:
January 16, 2020

Is your open house sign-in sheet information safe? Ron Schurr, a software guy turned REALTOR®, saw that it definitely wasn’t – especially when written down with pen and paper.

Listen Now

More Episodes

8Apr

Crazy Sh*t in Real Estate #244: Catherine Cantey

April 8, 2021
28:57

Catherine Cantey, a leadership coach and investor, shares her stories about fixing up properties, partnerships, and how things are changing in our pandemic world.

Read More
1Apr

Crazy Sh*t in Real Estate #243: Nick Kyte

April 1, 2021
23:08

Don’t forget to flush, people! Nick Kyte, an 8-year agent in the Ottawa, Canada area, stumbled across an unwelcomed guest when taking his clients through a walk-through.

Read More

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Heading

Aired on:
This is some text inside of a div block.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Listen Now

More Episodes