Podcast: Crazy Sh!t In Real Estate TM

Crazy Shit In Real Estate

Summary:


What’s more fun than a drag open house? Jared Anthony, realtor and previous airline pilot, chats with us about outside the box – and super-fun – ways to sell real estate. Although he’s nailed down new and unique ways to sell, he has also learned that not every client is a good fit. When asked to sell a home full of urine jugs and dead animals, he knew it was time to pass the job off to someone else. Listen in to hear Jared’s two-cents on making a difference, burning bridges, and why realtors (clearly) aren’t always in it for the money.

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Time Stamped Show Notes:

  • 01:00 – Jared’s background
  • 01:25 – Jared’s in Houston, but he does business in Austin, San Antonio, and Dallas; he used to be an airline pilot and sell cemetery plots
  • 02:55 – The one thing that helped him survive the first two years in real estate
  • 03:05 – He’s done drag open homes and crazy things to get his name out there; he does things outside the box to sell
  • 04:15 – He’s learned to watch his back and his association
  • 04:30 – Drag open homes
  • 04:40 – He left a big box brokerage for a marketing real estate firm called POGI that thrives on diversity
  • 07:00 – They incorporate anything to stand out and make a difference; every agent gives back to a charity
  • 08:30 – The right way to switch brokers
  • 08:40 – Don’t burn bridges; if you want to switch brokers, do so with a respectful, up-front conversation
  • 09:42 – Jared’s CSIRE story
  • 10:00 – They had listed a home for a client who had passed away; they went in the house and there were jugs of urine and dead animals inside
  • 10:30 – The home was disgusting; he told the family to “burn the sucker down” and didn’t get the listing
  • 11:15 – Sometimes there are sales that simply aren’t a good fit; we must recognize those times as professionals
  • 12:00 – You don’t have to take on every client
  • 12:20 – Jared put the family in touch with a company that could clean up the house
  • 13:25 – Realtors aren’t always in it for the money
  • 13:48 – Jared is up-front, blunt, and caters to the client’s individual needs
  • 14:20 – If you can’t meet a client’s needs, you must realize and accept that
  • 14:45 – How to reach Jared: Facebook, his website IChooseJared.com, or call/text (832) 570-5726


3 Key Points

  1. Clients are not homogenous, so our marketing strategies shouldn’t be, either.
  2. Realize when a job isn’t a good fit.
  3. Cater to your client’s individual needs and realize when you must refer them elsewhere.


Credits

Crazy Shit In Real Estate Episode 136: Jared Anthony

Aired on:
November 22, 2018

What’s more fun than a drag open house? Jared Anthony, realtor and previous airline pilot, chats with us about outside the box – and super-fun – ways to sell real estate.

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