Mastering Emotion Management in Real Estate Transactions

February 12, 2024

As a real estate agent, one of the toughest parts of the job is handling client emotions, especially when things don't go according to plan. In this blog, I'll share my best strategies for absorbing drama, diffusing blame, and helping clients stay focused on solutions.

Letting Clients Vent Without Judgment

One of the most important things we do as agents is act as an emotional sounding board. When issues arise, clients need an outlet to express frustration without fear of judgment. I've learned to just listen until they've gotten it all out of their system before moving to solutions.

Refocusing on Options

Once clients have vented, it's time to shift their mindset back to forward progress. I lay out all the possible options in a factual, non-emotional way so they can make the best choice to keep the deal moving.

Being Available Through Difficult Times

Major issues often happen right before closing when stress runs highest. As their trusted advisor, clients need to know I'm accessible by phone and email to help navigate hurdles.

Escalating to Your Broker for Support

If a client remains irate with me after venting, I bring my managing broker into the conversation for an additional perspective to help resolve things.

Preserving the American Dream

At the end of the day, our job is to help clients achieve their real estate goals. These strategies help diffuse tensions and get deals to the closing table to make dreams a reality.

Want more tips for handling high-stakes client emotions? Check out my advanced online training program. Click here to get started.



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~ Leigh Brown, Broker/Owner, REALTOR®, Speaker, Coach


Real Estate Broker. Author. Coach. CSP® (Certified Speaking Professional™) Keynote speaker. Leigh Brown is laser-focused on inspiring people to be better, strive for more, and to take the reins and lead!

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