(but hey-you clicked)! I was asked to share the books that have meant the most to my success in real estate and sales, so here they are!
It's not the usual list of books you see promoted. They're not all directly related to real estate-because real estate is not a tunnel-vision industry that operates outside of real life.
Succeeding in real estate is #morethanhouses. It's about knowing who you are. With whom you can relate. Compassion and strength rolled up into one conversation. Being organized yet also relatable to people. Oh sure, some might be assholes and succeed for a while, but the folks who build a real business that grows and expands over time, who serve repeat clients that love and trust them-those are multi-dimensional, relatable, awesome sauce people.
There is no question that books can make you better. Enjoy the ones that you haven't read, or read great ones again. Grow, embrace, learn. And add your own favorites in the comments, I'd love some fresh ideas!
Outrageous Authenticity: You Are Your Best Sales Weapon (by, guess who?) Leigh Brown - My first book hit the shelves at the end of January, 2017 and I have been excited by the reception! I have compiled some great nuggets of information that will help you be more authentic with yourself and thus have a more authentic (and successful) professional life.
Double Double: How to Double Your Revenue and Profit in 3 Years or Less by Cameron Herold - my current favorite! If you're trying to achieve new levels of growth or organization, this is your book. Once you learn how to see your ideal future, it's achievable to make it happen. On another note, don't miss the episode of I Love Marketing that Cameron did with Dean Jackson and Joe Polish!
Ayn Rand: ATLAS SHRUGGED - Many Realtors® claim to be anti-political creatures, but philosophical reads like this one can be game-changers with your attitude.
Start With Why by Simon Sinek - Seriously one of the best books I've ever read. Going deeper into your personal why can change client interactions and your outlook on everything.
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes - Best sales book of all time. And no, it's not real-estate specific, but that isn't necessary of a great book. The methods in this book will give you something to do when your discipline is dragging and when you are unsure of what to do next.
You Are the Product: Powerful Self-Marketing for Practicing Professionals by Lester Anderson (out of print, but worth hunting down!!) - This book was my touchstone when I got started as a stockbroker and then again my touchstone when I became a Realtor®. We sometimes forget that we're selling more than houses. We have to market ourselves-and it matters what that end product looks like. Good luck finding it-it's totally worthwhile.
The 80% Approach by Dan Sullivan - Dan's entrepreneurial coaching program, Strategic Coach, changed my life in more ways than one. This book in particular helped me empower my team and helped me find a way to live a less stressful life. It was our team advance reading material this year, and my team will vouch for its power.
The One Minute Manager Meets the Monkey by Ken Blanchard - I'm pretty sure you have all read this but read it again. Amid all the talk of online reviews, this is a back to basics on making clients more than happy.
Outliers: The Story of Success by Malcolm Gladwell - I could have listed pretty much any and all of Gladwell's books-they're a great collection of wisdom! This one appeals to me, because as one Realtor® among over a million, it's critical to think outside the norm and not be afraid to BE the outlier.
Millionaire Real Estate Agent by Gary Keller - If you haven't read this one, get on it. The tips and guidance will save you years and thousands of dollars.
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk - I've read all of Gary's books but this is my favorite, because it's the way I want the world to run-and I can change my corner right now-as can you.
Amplified Leadership: 5 Practices to Establish Influence, Build People, and Impact Others for a Lifetime by Dan Reiland - Whether you volunteer within the industry or out, or not-you are still perceived as a leader in some way-perhaps to the clients you speak with who are counting on your ability to put forth professional opinions. This is an excellent book for reaching within and without to grow those around you.
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman- Challenge your thinking by reading this one. Oh, and you might just find a way to connect with a whole different set of consumers.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller - Another life changer for me. When you read this, you'll be on the journey with the author and you'll view your own life's filmstrip. Oh, read this one, please.
The Total Money Makeover Workbook: The Essential Companion for Applying the Book’s Principles by Dave Ramsey - I have taken the Financial Peace University class, and recommend this book to tons of clients who need money focus, or to regain the money focus. My husband and I rebuilt our finances in large part due to this book.
Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators by Patrick Lencioni - If you are running a team, or want to, read this. Most real estate teams are nothing more than a bunch of agents under the same name. But a real team? That's a culture and a shared purpose.
The Traveler's Gift: Seven Decisions that Determine Personal Success by Andy Andrews - This is not the usual 'self-help' book. It's a great perspective builder and a book that can deepen your personal bonds as well as what you create in your business. I love hearing Andy present, and listen to him every chance I get.
The Compound Effect: Jumpstart Your Income, Your Life, Your Success b Darren Hardy - I first heard Darren speak at the RE/MAX R4 conference in 2014, and WOW. Every time I want to skip a workout or make one less call, I remember his speech and this book.
Think and Grow Rich by Napoleon Hill - Classic in SO many ways. Just read it. Don't be intimidated by it.
Facing Your Giants: God Still Does the Impossible by Max Lucado - We all have giants to face-whether it's competitors or enemies or just our own demons at work. This is a great devotional writer who reminds me how to face and overcome whatever is dragging me down.
By the way — if you have any buying or selling questions, you can call on this girl! www.leighsells.com.
And if your association or brokerage needs a speaker, DM me!
~ Leigh Brown
REALTOR®. Author. Coach. Keynote speaker. Leigh Brown is laser-focused on inspiring people to be better, strive for more, and to take the reins and lead!
Learn more about LEIGH BROWN at www.leighbrown.com
𝘾𝙊𝙉𝙉𝙀𝘾𝙏 𝙒𝙄𝙏𝙃 𝙈𝙀
While the NAR lawsuit judgment has stirred the real estate world, the industry is far from grinding to a halt. Real estate transactions will continue, and the role of REALTORS® in providing valuable guidance remains unchanged. Consumers should actively engage with their agents, and real estate professionals should focus on the value they bring to the table. The lawsuit is just one chapter in a continuously evolving industry, and both consumers and professionals need to stay engaged and informed.
It's that time of year again, and I'm here to help you make the most of your trip to Anaheim for NAR NXT, The REALTOR® Experience. Don't worry if you're not attending – these tips are great for any big trip! Let's banish the overwhelm and get you ready to conquer your packing list.
The May 2023 edition of "Insight: The Voice of Real Estate in North Carolina" magazine from NC REALTORS® is out now! This edition is packed with articles to help you personally and professionally, including tips on self-care and delegating tasks with virtual assistants. Don't miss out on this must-read edition!