3W’s of Attracting New Listings

WHO do you want as client?

*all top producers can tell you who they attract.

·     First-time sellers (education, FAQ, fear)

·     Moveups (demographics, possibility of multiple transactions)

·     REO/Foreclosure

·     Seniors

·     Estate/Divorce


WHERE do you do it?  (Geographic Farming)

Have you updated your lists?

Identify the targets:

·     Knowing WHO you serve should help you determine possible communities

·     What area do you KNOW?

·     Tools 

WHAT to do next?

·     Pick up the phone.

·     Preview religiously in the target area.

·     Community/client events

·     Flyers

·     Open houses

·     Get your car done

·     Direct mail