Podcast: Real Talk with Leigh Brown

Summary:

What makes commercial real estate interesting? Jef Conn, an industrial, office and investment specialist, reveals how a company like Chick-fil-a chooses a location and why he’s always got some cash on-hand. Listen in to hear why he calls his competitors friends, why he wants a unified platform, and why he’s a con-man.

Please subscribe to this podcast in iTunes or in the Podcasts App on your phone. Never miss a beat from Leigh by visiting leighbrown.com. 

Time Stamped Show Notes:

• 01:30 – Introducing Jef, a West Texas commercial real estate expert

• 01:45 – He is good with numbers and has a personality that fits industrial and commercial real estate; it’s very cut and dry
• 04:10 – If he comes across a homeless person or squatter, he gives them cash, respect, and asks them to leave 

• 05:20 – On how Chick-fil-a chooses a location

• 05:42 – They find the best location based on demographics, neighbors, location, and average household income

• 06:50 – Using RPR to determine demographics 

• 07:12 – He has access to some additional demographics because he is a CCIN
• 08:30 – They have an opportunity zone overlay for people who have money to spend; it helps disadvantaged communities

• 10:35 – Jef’s local action to protect private property rights

• 11:00 – He worked with a group to fight against law prohibiting “social gatherings” from occurring in short-term rental properties

• 13:40 – On sharing best practices with colleagues

• 14:00 – He calls his competitors friends and appreciates his association connections; they do so much for their community quietly and humbly 
• 15:15 – He didn’t realize how much his colleagues give back

• 15:38 – On having one centrally-located platform 

• 16:00 – He thinks having three platforms is absurd; NAR should create one 

• 17:35 – How to contact Jef: email jconn@cbcworldwide.com or phone (806)787-4779

3 Key Points

1. Take care of your community and help people – including squatters. 
2. Wealth can be built tax-free as part of the opportunity zone. 
3. Talk to connected people and stay posted on what’s happening in your area. 

Credits

• Audio Production by Chris Mottram
• Show Notes provided by Melissa Valder