Leigh Brown: Crazy Shit In Real Estate Podcast

Podcast: Crazy Sh*t In Real Estate TM

Crazy Shit In Real Estate

Your Instagram is your business card. Is it working for you? Giselle Ugarte, a Marketing Director, online educator, motivational speaker, podcaster, and influencer, drops some truth bombs on us REALTORS® when it comes to social media. Listen in to hear Giselle share what REALTORS® get wrong, how we should approach social media, and what we should (and shouldn’t share) — and learn her thoughts on boundaries and communication from a consumer standpoint. 


Please subscribe to this podcast in iTunes or in the Podcasts App on your phone, and never miss a beat from Leigh by visiting https://leighbrown.com. If you’re tired of doing real estate alone, enroll in  Leigh Brown University and be sure to use your special “CSIRE” discount code at checkout for $10 off your subscription.


Time Stamped Show Notes:

  • 00:45 - What REALTORS® are doing wrong on social media and can improve 
  • 01:05 - They don’t consider who their audience; know who you’re talking to
  • 02:00 - Your Instagram is your business card; don’t use it to vent
  • 03:30 - Make your profile and bio work for you; show your personality
  • 05:25 - Leverage video and show yourself; choose what’s personal and private
  • 06:40 - Get personal, but keep what’s private private
  • 07:20 - What Giselle looked for in a REALTOR®
  • 07:45 - As a consumer, she was a Millennial, single female
  • 08:25 - She thought she would buy her first place with a partner
  • 09:00 - She had a lot of questions; REALTORS® can answer these questions on social media
  • 12:00 - Boundaries and communication
  • 12:05 - She wasn’t sure of her REALTORS® boundaries around texting, calling, and questions 
  • 12:20 - Part of the frustration REALTORS® experience with clients is because they haven’t set clear boundaries for the relationship
  • 14:45 - Her REALTOR® experience
  • 15:20 - She had a great experience and ended up buying a friend’s condo; the REALTOR® still supported them through the sale
  • 17:00 - Communication is key; remember the down-the-road referrals, too
  • 18:30 - The best and worst
  • 19:30 - The worst: Client-trashing memes, profiles where the person behind it is unclear, profiles that look like a flyer, screenshot overload
  • 22:00 - It’s better to post one quality post a week than daily regurgitated, low-quality posts; make sure you’re compliant
  • 23:15 - Don’t worry about being perfect; done is better than perfect
  • 26:00 - Get on Clubhouse! 


3 Key Points

1.) Know your audience.

2.) People buy from people. 

3.) Set boundaries.


Crazy Sh*t in Real Estate #240: Giselle Ugarte

Aired on:
March 11, 2021

Your Instagram is your business card. Is it working for you? Giselle Ugarte, a Marketing Director, online educator, motivational speaker, podcaster, and influencer, drops some truth bombs on us.

Listen Now

More Episodes

28Mar

Crazy Sh*t in Real Estate : Laura Griffin

March 28, 2024

Tune in, engage your audience, and navigate the Facebook algorithm like a pro.

Read More
21Mar

Crazy Sh*t in Real Estate : Leigh Brown

March 21, 2024

In this special episode, Leigh Brown, offers her unfiltered perspective on the settlement's implications. Tune in now to articulate your worth as a REALTOR®, engage with trade associations for reform,

Read More

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Heading

Aired on:
This is some text inside of a div block.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Listen Now

More Episodes