Who doesn’t like giving (or receiving!) a good gift, right? Angela Burgess, CEO of the Gaston Association of Realtors, got creative with her gift-giving one Christmas, and the experience left her with a greater appreciation for thoughtful, connecting gifts. It’s easy to get stuck giving generic gifts that end up getting tossed, forgotten or – dare I say it – re-gifted. But, give a gift that connects to a memory or cherished moment with a client, family member, or friend, and you’ve given something much greater than just a one-time gift. Listen in to hear what Angela did, and get inspired to get creative with your gift-giving, too.
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Time Stamped Show Notes:
- 01:00 – Angela is the CEO of the Gaston Association of Realtors and has over 25 years of experience as an executive administrator
- 03:05 – Angela’s gifts to her adult children on the last Christmas in their home
- 03:50 – Their family stopped giving Christmas gifts years ago, but in the attic, she found her children’s old toys to give as gifts to each of her adult kids
- 04:25 – Her kids played with Star Wars games and toys they had had as kids and it was beautiful to sit with those memories
- 05:45 – Adult kids can buy things themselves, so it was nice to gift something that held a memory and created a beautiful moment
- 06:24 – Realtors get to know their clients very well and can give their clients a gift that has a deeper connection
- 07:33 – There are memories in the making in the things clients find when clearing out their home
- 08:35 – Realtors can help clients make memories
- 08:50 – Angela found out recently that she’s going to be a grandma and she’s excited to give more childhood gifts this Christmas
- 09:52 – She looks for stocking stuffers when she travels
- 10:40 – The intentionality of gift-giving
- 11:00 – Gift-giving can be a great opportunity for deepening the connection with family and clients
- 12:00 – Angela’s contact information: firstname.lastname@example.org
3 Key Points
- A routine attic purge could be an opportunity for finding memories and gifts!
- Realtors can help clients make memories.
- Give creative gifts to deepen the connection with your family, friends, and clients.