Podcast: Crazy Sh*t In Real Estate TM

Summary:

Being a realtor isn’t as easy as you think, especially for the newbies in the biz! Listen as Tara Christianson explains how her naivety made her spend $15,000 of her own hard-earned money for a single listing that she never even sold!

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Time Stamped Show Notes:

• 00:27 – Introducing Tara
• 00:47 – Tara started as an agent before transitioning to life as a technology and training director
• 02:25 – Tara’s first listing was a $1.7M house
• 02:55 – Her clients lied to her about the price
• 03:08 – The market started to drop
• 03:25 – Tara finally secured an offer for $1.4M
• 03:33 – By that time, Tara has invested already $15,000 in marketing
• 04:48 – The listing has been up for 6 months
• 05:02 – The owners declined the offer
• 05:19 – Why?—because they were just using their home as an ATM
• 05:45 – The owners didn’t want to get the ‘embarrassment’ of a short sale situation, so they pulled off the market
• 06:00 – Tara lost the $15,000 she sank into marketing and an additional $12,,000 in her first year of real estate
• 07:37 – Timing is everything in real estate business
• 08:25 – Homeowners don’t understand that there isn’t any expense account in real estate
• 09:36 – Sometimes, a short-sale may be the smart economic decision
• 09:56 – Reach Tara on her website or Tara@techwithTLC.com
• 10:43– Are you a listener with a crazy story to share? Ping Leigh at www.noflufftraining.com™

Key Points:

1. Think for yourself. Don’t do things just because people tell you to.
2. Always know the numbers.
3. Spend time developing the right marketing strategy—don’t just start marketing blindly.

Credits

• Audio Production by Chris Mottram
• Show Notes provided by Mallard Creatives
• Cover Design by Two Minds Design
• Original Music by Rimsky Music

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