In this timely and essential session, Leigh Brown addresses major issues impacting REALTORS® today, including current legal challenges facing organized real estate and the evolving landscape of buyer's agency compensation structures. Agents need strategies to confidently discuss fees with clients in any market, and this session equips you with the tools to do just that.
Key Points Covered:
Leigh's "Charge What You Are Worth!" session not only teaches a process for evaluating business models and crafting articulation plans that justify fees but also emphasizes the importance of client interests. This highly practical session is a must for any agent looking to strengthen their business and client services amid industry shifts.
Selecting "What Are YOU Worth!" demonstrates a commitment to providing practical, relevant training that helps REALTORS® thrive no matter what challenges the future may bring.
1. Educate REALTORS® on legal challenges facing organized real estate.
2. Explain how the business model is changing and the need to position proactively.
3 Provide strategies to define and communicate unique value.
4. Outline best practices for intake and agency processes.
5. Discuss the importance of fees and getting comfortable charging.
What Are YOU Worth? is ideal for a 60-90 minute class.
Available to REALTOR® Associations and brokerages of any size.
Leigh’s topics are built on personal experience running a top-producing real estate team in the Charlotte, NC area. Each session is chock full of ideas that WORK, candid advice on what did not work, and overall the best ways to DELIGHT your clients.
This session teaches agents to evaluate pricing, value, and develop articulation plans to explain fees amid MLS/compensation changes.