What Are YOU Worth? Articulating the REALTOR® Value.

In this timely and essential session, Leigh Brown addresses major issues impacting REALTORS® today, including current legal challenges facing organized real estate and the evolving landscape of buyer's agency compensation structures. Agents need strategies to confidently discuss fees with clients in any market, and this session equips you with the tools to do just that.

Key Points Covered:

1. Different Buyer Agent Compensation Models: Gain insights into the various compensation models for buyer agents and how to navigate discussions with buyer clients.
2. How to Get Buyer Agency Explained and Signed: Learn effective techniques for explaining and securing buyer agency agreements, ensuring clarity and transparency.
3. Consumer Protection Provided by Buyer Agency: Understand the vital role of buyer agency in safeguarding consumer interests and how to convey this to your buyer clients.
4. Navigating Fee Discussions with Seller Clients: Become proficient in the art of discussing fees and their various options with seller clients, enabling them to make the most informed decisions.

Leigh's "Charge What You Are Worth!" session not only teaches a process for evaluating business models and crafting articulation plans that justify fees but also emphasizes the importance of client interests. This highly practical session is a must for any agent looking to strengthen their business and client services amid industry shifts.

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Selecting "What Are YOU Worth!" demonstrates a commitment to providing practical, relevant training that helps REALTORS® thrive no matter what challenges the future may bring.

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OBJECTIVES:

1.    Educate REALTORS® on legal challenges facing organized real estate.

2.    Explain how the business model is changing and the need to position proactively.

3    Provide strategies to define and communicate unique value.

4.    Outline best practices for intake and agency processes.

5.    Discuss the importance of fees and getting comfortable charging.

What Are YOU Worth? is ideal for a 60-90 minute class.

For a 2-3 hr CE Eligible class, please specify Thriving No Matter What! with added Buyer Agency section - Ask for details.

Available to REALTOR® Associations and brokerages of any size.

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