As little as it takes to get your questions answered while you learn how to conduct a transaction. That is my honest answer, and I sell coaching. A new real estate agent should start with affordable education and a low-cost place to ask questions every month, then step up to private coaching only when there are closed deals and a pipeline to build a system around. Spending thousands on private coaching in your first year usually buys accountability for activities you have not learned to do yet.
I have been a working REALTOR® in Concord, North Carolina for more than 20 years. I run Leigh Brown University for agents at every stage, and my private 90-day coaching program is built for productive agents, not beginners. Here is how I would spend the money if I were starting over.
In your first year, your income is unpredictable and your problems are mechanical. Contracts, pricing, showings, what to say at the door. Those are questions, and questions are cheap to answer if you are in the right room. That is why I built You Ask. Leigh Answers. as a subscription with monthly live webinars and coaching Q and A. As I write this, it is listed at Leigh Brown University for 39 dollars a month, or 390 dollars a year billed annually. Prices can change, so check the site, but that is the scale of spend I mean: less than a tank of gas a month to have your questions answered by someone who still sells.
Add a course or two that teach the actual work. My video course on getting comfortable on camera and my How to Dominate Any Recession business planning course are each listed at 199 dollars. The Mastering Real Estate course, for agents ready to break through a plateau, is listed at 698 dollars. Each of those is a one-time purchase.
Private coaching earns its fee when your problem shifts from knowledge to consistency. I built the REALTOR® Business Operating System for agents doing roughly 12 to 20 transactions a year who know how to close and need a steadier source of listings. A brand-new agent who is still learning the transaction is better served by foundational education, and I say that on the program page itself, because the wrong buyer does not get results, and I do not want their money.
One of my students, a former law enforcement officer, said that as a new agent he was bombarded with people offering coaching that cost thousands of dollars, and that the Mastering Real Estate course at a fraction of that cost was the real deal. That is the ratio to keep in mind. Learn the job for hundreds. Buy private coaching for thousands only when there is a business to coach.
First, the coach should still be doing the job you are learning. Second, you should be able to say exactly what you will do between sessions. If the answer is vague, the coaching will be too. Third, the fee should fit a first-year income without a credit card. If it does not, you are buying stress, not growth.
Spend small, learn fast, and let your closings tell you when it is time to spend more.
Rarely in year one. Private coaching pays off when you already know how to conduct a transaction and your challenge is consistency. Until then, low-cost education and a monthly Q and A community deliver more per dollar.
As listed on leighbrownuniversity.com when this was written, You Ask. Leigh Answers. is 39 dollars a month or 390 dollars a year, individual video courses are 199 dollars, and Mastering Real Estate is 698 dollars. Check the site for current pricing.
When you are closing consistently, roughly 12 to 20 transactions a year, and you want a repeatable source of listings. That is who Leigh Brown's private 90-day REALTOR® Business Operating System is built for.
Fearlessly real and faith-driven, Leigh Brown is the Disruption Navigator guiding professionals from chaos to clarity with guts, grace, and a good dose of grit.
