Sometimes, and I say that as someone who sells coaching. Real estate coaching is worth it for a new agent only when two things are true. You already know how to conduct a transaction, and you will do the work between sessions. If either one is missing, private coaching is an expensive way to feel busy. Get foundational education first, find an affordable place to ask your questions, and step up to real coaching when you have live deals to coach on.
I have been a working REALTOR® in Concord, North Carolina for more than 20 years, and I have coached agents for a long stretch of that. I built my private 90-day program, the REALTOR® Business Operating System, for productive agents doing roughly 12 to 20 transactions a year. I say right on that page that a brand-new agent who is still learning how to conduct a transaction is better served by foundational education. That is not me turning away business. That is me telling you the truth so you do not waste money you have not earned yet.
In your first year, your problems are mechanical. How do I fill out this contract? What do I say at the door? How do I price a house when the last three sales all look different? Those are questions, and questions need answers, not a monthly accountability call with someone who bills like a lawyer.
The best money a new agent spends is on three things. First, education that teaches the transaction itself. Second, a room full of working agents where you can ask a question tonight and get a straight answer, which is exactly why I run You Ask. Leigh Answers. at Leigh Brown University as a low-cost monthly subscription with live webinars and coaching Q and A. Third, your own sphere: the people who already know you and will hire you if you stay in front of them.
One of my students, a former law enforcement officer named Todd, wrote that as a new agent he was bombarded with people offering a secret sauce or coaching that cost thousands of dollars. He took my Mastering Real Estate course at a fraction of that and said it was the real deal. That is the pattern I want for you. Learn the job, then buy help that matches where you are.
Coaching is worth it the day your problem stops being knowledge and starts being consistency. You know how to close, but your pipeline is feast or famine. You can name your last five closings but not your next five listings. That is when a coach earns the fee, because now there is a business to build a system around.
Before you sign anything, ask the coach one question: what do I have to do between our calls? If the answer is vague, walk. Coaching only works when it produces daily execution, and you have to be willing to choose a lane, follow the plan, and be accountable for it.
So here is my honest answer. If you are brand new, spend small and learn the job. If you are closing deals and you want a steadier business, coaching is one of the best investments you will make. Just make sure you are buying the right thing at the right time.
Usually not yet. A brand-new agent still learning how to conduct a transaction gets more from foundational education and a place to ask questions. Private coaching pays off once you have live deals and your challenge is consistency.
Look for a working agent who still sells, a clear expectation of what you must do between sessions, and a price that fits a first-year income. Avoid anything sold as a secret sauce.
Leigh Brown University offers courses and You Ask. Leigh Answers., a subscription with monthly live webinars and coaching Q and A. Leigh's private 90-day REALTOR® Business Operating System is built for established agents doing about 12 to 20 transactions a year.
Fearlessly real and faith-driven, Leigh Brown is the Disruption Navigator guiding professionals from chaos to clarity with guts, grace, and a good dose of grit.
